Portugal’s e-commerce market is growing steadily, with an estimated value of US $6.45 billion by 2025, and projected to experience double-digit annual growth through 2030. Smartphones dominate, with over 40% of purchases made via mobile devices, and digital payments accounting for the bulk of transactions.
Portugal has experienced rapid digital adoption, with daily smartphone use for banking, a surge in wallet-based payments (MB WAY, Multibanco), and a notable increase in P2P activity. Urban areas have achieved mobile wallet penetration rates of 70–90%.
MB WAY dominates Portuguese e-commerce, accounting for up to 45% of transactions, with over 5 million active users and 9 million monthly purchases. Users authenticate via mobile number and PIN or biometrics. It supports one-click purchases, subscriptions, and fast refunds.
Multibanco (via SEPA-based bank transfer) remains widespread and trusted. It accounts for about 25 % of paid transactions, commonly used in combination with MB WAY or as direct bank settlement.
Although used by only around 26 % of online shoppers, card payments still represent a major share of purchase volume due to higher average basket sizes. Cards remain essential for international customer reach.
While local wallets lead, international digital wallets, such as PayPal, Google Pay, and Apple Pay, are increasingly supported by Portuguese merchants to meet cross-border consumer demand.
Portugal’s SIBS (MB WAY operator) joined forces with Italy’s Bancomat Pay and Spain’s Bizum to form EuroPA, enabling cross-border instant mobile payments in the Iberian region. Live as of March 2025, with plans to expand to 15 countries via partnership with the European Payments Initiative (EPI).
Wero, the pan-European digital wallet by EPI, launched in mid-2024 with plans to add Portugal during 2025–2026. It will support instant account-to-account transfers using QR codes, BNPL, loyalty features, and EU data sovereignty. Wero and EuroPA collaboration was formally announced in June 2025.
To minimize cart abandonment and maximize conversions, merchants should support MB WAY, Multibanco transfers, credit/debit cards, and international wallets—all preferred by different consumer segments.
With mobile e-commerce accounting for the majority of online transactions in Portugal, checkout experiences must be wallet-optimized, streamlined, and support biometric/mobile authentication.
Merchants should prepare for integration of Wero and interoperability via EuroPA/EPI, aligning with PSD2/PSD3 regulations and leveraging EU-controlled payment infrastructure for future-proofing operations.
| Payment Method | Estimated Share | Strengths | Merchant Considerations |
| MB WAY (Digital Wallet) | ~34–45 % | Trusted, fast, mobile-native | Daily limits; app-based onboarding |
| Multibanco / Bank Transfer | ~25 % | Secure, familiar, broad reach | Slower settlement; foreign support complexity |
| Cards (Visa, Mastercard) | ~26 % | High value; cross-border reach | Fees; requires SCA and security setup |
| International Wallets (PayPal, Google, Apple) | Emerging | Preferred by international customers, frictionless | Integration and account setup complexity |
| Wero / EuroPA (EU wallet) | Launching 2025 | Instant, interoperable, EU sovereignty ready | Emerging adoption; rollout timing |
Portugal’s e-commerce payment landscape in 2025 is heavily shaped by local digital wallets (MB WAY) and bank transfer infrastructure (Multibanco), while credit cards and international wallets support a broader range of consumer segments. Key developments, such as EuroPA interoperability and the forthcoming Wero wallet, signal a shift toward a European-controlled payments ecosystem.
To maximize conversion and future readiness, merchants should integrate a balanced mix of mobile-first, local, and pan-European payment options, aligned with evolving EU regulatory and technological trends.
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