Amazon will be launching Lady Gaga’s new makeup line, Haus Laboratories. Celebrities launching a new makeup line is not shocking news- what did stand out is that the new line will be launched exclusively through Amazon.
Amazon and Lady Gaga will launch the new line this September in nine countries including the United Kingdom, United States, Japan, France and Germany. The most striking comparison will be the launch of Kylie Cosmetics by Kylie Jenner back in 2015. Jenner’s launch created a path for celebrities to launch their products purely online and ditch the traditional offline retail. Her launch made Jenner a billionaire.
The Haus Laboratories line is aimed at everyone. This gives Amazon a wide and varied consumer base and Amazon quickly allows Gaga’s brand to go global without an e-commercial build up or supply chain issues.