Marie Claire Edit will launch in the U.S.

March 17, 2022 by
Frank Calviño
Photo by Tamara Bellis on Unsplash

Marie Claire Edit is an attempt by the renowned French magazine to reinvent the way fashion readers shop, by offering an e-commerce curated by the magazine. The magazine believes it is time to go digital and exploit a new line of business to increase its profits. It plans to do so, by rebuilding its "Marie Claire Edit" tool - already partially in use - into a full-fledged e-commerce for the United States, before the end of summer 2022. 

Do you want to know more about international commerce, e-commerce, and also get all the tips and news that might give your company an edge? Subscribe to Cross-Border Magazine and get your digital copy now for free! 

"Marie Claire Edit," will allow readers to purchase the styles featured in the magazine and recommended by its editors by connecting them directly to an e-commerce integration from Marie Clarie's own website. 

Its exclusive launch partner will be Nordstrom, but after two months it will expand with other retailers. The final goal of the French magazine is to create a virtual boutique of sorts on their website, with a curated collection from all major players in the fashion industry. 

Marie Claire Edit was first tested on the UK

The first country where the magazine tested its Marie Claire Edit tool was in the UK around the end of 2018. According to its parent company, Future, the tool has been doubling its revenue year over year. And the UK version of Marie Claire Edit is not even a full-fledged e-commerce but is more a “work in progress” with limited e-commerce capabilities. This is precisely what the magazine aims to improve with the U.S. launch. 

Marie Claire is not the only one dabbling with e-commerce 

The French magazine is not the only renowned magazine that has decided to jump into the e-commerce pond recently: Hearst, currently the owner of Harper's Bazaar and Elle, is preparing the launch of its luxury e-commerce named The Tower with the participation of brands such as Ken Downing and Dolce Gabbana. 

The Tower will be a marketplace composed of 4 stores and with the same cart to unite Elle, Bazaar, Town & Country, and Esquire. The first store will open in spring and the remaining three will be launched before the end of 2023. Hearst ventured first into e-commerce in 2012 with the launch of ShopBazaar.

Tagged with:
INTERCULTURAL COMPETENCES: The key to global success! 🌎 quickFIX Podcast 🎙️
Today we talk about Intercultural Competences, a core topic for the success of any business wishing to be international, and we do so with Jenny Izaguirre, an expert in Corporate...
May 22, 2024
TikTok could be planning a live shopping functionality for the U.S.
TikTok might be planning to launch a live shopping service in the U.S. according to a news release by Semafor. 🔥Do you want to know more about international commerce and...
October 26, 2022
5 Top features for your eCommerce B2B
By our partners at LogiCommerce - The B2B sector is undergoing a digital transformation, and the eCommerce is the ideal channel for them to save on operating costs, reduce management...
June 16, 2022
Top crossmenu

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.