Polish e-commerce company Allegro entered the top 10 list of biggest e-commerce websites in the world, in terms of monthly visits. The e-commerce platform from Poland welcomes close to 194 million visitors per month. This is slightly below the number of people visiting Shopee and Tmall.
The Polish e-commerce market is developing at rapid speed. Currently, it is worth more than €11.75 billion (50 billion Zloty). Poland is an important (transit) market for European platforms such as Zalando, AboutYou and Westwing. The double-digit growth numbers benefit these kinds of companies the most. Companies that grew along with the market and help to build it.
Clear market leaders when it comes to monthly visits are Amazon and eBay and AliExpress. Allegro is the only European representative in the top-list.
| Company | Monthly visits (in million) |
| Amazon | 4600 |
| eBay | 1800 |
| AliExpress | 856.2 |
| Mercado Libre | 634.2 |
| Rakuten | 384.9 |
| Walmart | 282.2 |
| JD | 264 |
| Tmall | 202.5 |
| Shopee | 195.4 |
| Allegro | 193.9 |
Allegro began with auctions of products displayed by individuals and evolved into a platform on which over 140,000 companies sell, often instead of starting their own online shop. Allegro also sells products itself, raising concern that it might be abusing its dominant position in Poland.
By continuing to use the site, you agree to the use of cookies. more information
The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.
