Online focus for Bose

January 22, 2020 by
Nico Hoeijmans

BoseAudio gear brand Bose will close all of its stores in Europe, North America, Australia and Japan. The brand decided to follow an online-only strategy after it noticed a significant change to online shopping in these regions, reports Ecommercenews.

It means a total of 119 brick-and-mortar stores will close in the coming months. In regions where shopping behaviour hasn't changed this drastic, like the United Arab Emirates and certain parts of Asia, stores remain open. This accounts for a total of +/-130 stores. Aside from its own stores and webshop, Bose products will still be available through retail stores like MediaMarkt in regions where stores will close.

“Originally, our retail stores gave people a way to experience, test, and talk to us about multi-component, CD and DVD-based home entertainment systems”, Colette Burke, Vice-President of Global Sales, says in a statement. “At the time, it was a radical idea, but we focused on what our customers needed, and where they needed it – and we’re doing the same thing now.”

 

Tagged with:
IRX & eDX learning programme: Waitrose, Eve Sleep, Oliver Bonas, Screwfix & Trustpilot!
Waitrose, Eve Sleep, Oliver Bonas, Screwfix & Trustpilot are among the big brands spearheading the conference and workshop programmes at IRX (InternetRetailing Expo) & eDX (eDelivery Expo) taking place on...
May 9, 2022
What are Google's Performance Max Campaigns?
Google has launched a new feature and tool called Performance Max, and it is aimed at supporting online entrepreneurs. This new tool is actually a new Google ads campaign type,...
May 6, 2022
Blidz raises 6 million euros for its launch in the European market
Blidz, a social shopping app from Finland, has managed to raise 6 million euros in seed funding. The company combines social shopping with gamification in a very odd yet -...
March 23, 2022
Top crossmenu

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Close