E-commerce is experiencing a huge amount of growth due to the physical stores being closed in many countries across Europe. However, online-only retailers seem to really reap the rewards of having a strong digital infrastructure. In the UK, online-only retailers are now the number-one purchasing channel for fashion shoppers, according to Ecommerce News.
Ultimately, this means that online-only retailers such as ASOS and Boohoo are in favor of high-street retailers’ online sites, department stores, brand stores and Amazon. A new study shows that 69% of fashion spending in the United Kingdom now takes place online.
Online offering will be vital
The research suggests as non-essential shops in the UK reopen their doors in April, it is clear that an online offering will still be vital. This is in order to convert long-awaited footfall into much-needed sales. In addition, they think even more fashion shopping will transition online in the coming months.
More likely to buy fashion online
Currently, 63% of fashion shoppers are more likely to buy their clothing and accessories online now than before the COVID-19 outbreak. At the same time, 26% say they want to touch and feel a product before making a purchase.
Amazon as a fashion retailer
Amazon is still not the fashion player it probably wants to be. However, the company’s role in the fashion market is growing. At the moment, it is the most visited fashion website amongst consumers in the UK. 60% of fashion shoppers visit Amazon to shop for clothes and accessories. Still, 27% think Amazon needs to improve its overall look and feel for them to shop at Amazon more regularly.