20% of consumers in the United States completed between 76% and 100% of their purchases online in the past week. According to DISQO, online shopping is still booming. However, there has been an overall drop of 9% between May and June as people cautiously venture back out into the world.
Online shopping has not dropped below 33% since the lockdown started in March. The highest percentage of purchases made online was 44% during April and May.
Barbie Koelker, VP of Marketing at DISQO, comments: “With respect to the reported share of online versus in-store purchases, we have seen that while figures are down a bit from their early May peaks, the share of purchases made online are still elevated over March levels. Specifically, the reported average share of purchases made online as of March 23rd was only 33%. In late April through early May, that figure peaked at 44%. While it has subsequently fallen to 40%, the overall share of purchases made online remains notably elevated, even as brick-and-mortar stores reopen, suggesting that online retailers may see residual lift for some time.”
20% of consumers, which mainly purchase their products online, have bought their groceries online. However, 71% have bought their groceries in the store and 51% have ventured into the out to collect takeaway food.
Online grocery shopping by age
The largest age group, which purchased their groceries online, were consumers aged between 35-44 (25%). This age group is followed by consumers aged between 25-34, with 23% who purchased their groceries online.
Barbie Koelker comments: “As brick-and-mortar retailers reopen, some shopping activity that had moved to online channels is returning to in-store. That said, notable gains in online shopping remain, and more people than ever before are shopping online.”
Barbie Koelker concludes: “Similarly, the number of people making any number of their purchases online in a given week has continued to increase, with only a slight plateau experienced in June. In late March, 22% of people reported that none of their purchases were made online. Today, that figure is only 13%, indicating a significant uptick in the proportion of the population that is now shopping online.”