Last year, in the United Kingdom there were around 330,000 daily active PayPal users, according to EcommerceDB. This makes the United Kingdom the country with the highest usage of PayPal in Europe. Nearly 0.5% of the inhabitants of the United Kingdom are on average active on PayPal on a daily basis.
In Germany, the payment company was almost as popular: around 312,000 daily active PayPal users were registered. France comes in third in the European comparison, with around 96,100 people using PayPal per day.
In the Nordics, it leaps to the eye that Sweden had almost double as many daily active users as Denmark, almost three times as many as Norway, and more than four times as many as Finland. However, if these numbers are considered with respect to the final population, this difference is somewhat less significant. To be more precise, in Sweden 0.14% of the population uses PayPal daily. Whereas the numbers are comparable in Denmark (0.13%), Norway (0.10%), and Finland (0.06%). Finland had the lowest number of daily active users of PayPal of all countries in the comparison. Ranking behind countries such as Turkey and the Czech Republic.
Reasons for PayPal’s success
While digital payments are playing an ever greater role even in stationary retail they have been a fundamental part of the e-commerce customer journey from the very start of the online shopping industry. In times when a seamless online shopping process is crucial to customer satisfaction, the simplicity and convenience of eWallets has helped PayPal and the like to make their way to the top in the lucrative mobile payments market. PayPal is one of the old hats in the business, but still among the most popular eWallets worldwide.
According to EcommerceDB one reason for PayPal’s success in Europe might be the fact that it is open for payments across border. The e-commerce of many smaller countries in Europe rely on foreign online stores. Therefore, domestic payment providers would do well to enable cross-border transactions.