E-commerce is growing rapidly in virtually all European countries. The latest studies on e-commerce development conducted by Direct Link and presented in the E-commerce in Europe 2021 report show that in 2020, there was a growth of over 40% in several markets. This historic rate of growth was, of course, driven largely by the pandemic.
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Poland has historically not had an e-commerce market to speak of, but this is about to change. Last year, 85% of the country’s population shopped online. Poland is a country in transition that has seen strong economic growth in recent years. This, combined with the short distance to Sweden, has made the country attractive for several Swedish e-commerce market participants.
In particular, Poles order clothing and accessories. When it comes to delivery preferences, home delivery with the signature requirements is the most preferred delivery alternative for Poles.
Take a look at other factors that have recently shaped the Polish e-commerce landscape or learn more about the different European markets in the latest Direct Link E-Commerce in Europe Report. Gain deeper knowledge on cross-border shipping!
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As part of Post Nord, Direct Link provides complete logistics and delivery services for the e-commerce industry. Scandinavia is where they excel, but no country is out of reach. In addition to customizing services and shipments, they strive to provide excellent customer service to both B2C and B2B clients from their strategically located warehouse in Poland.
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