Online shopping is a huge industry in the United States. The United States is the second largest e-commerce market in the world after China. Generating a total market volume of almost $2.5 trillion in 2020. Almost every internet user in the US is also an online shopper. Many of them share the same reasons why they prefer online shopping over the traditional walk into a local store, according to ecommerceDB.
Convenience wins – most US online shoppers state that it is the time. The saving time aspect is what motivates them to do their shopping online. In addition, a wider product range is the reason which earns the second highest agreement among US online shoppers when asked about their reasons for online shopping. This is followed by higher comfort and better prices.
Furthermore, 67% of online shoppers agree that online shopping saves time. Meanwhile 66% enjoy wider product ranges. Higher comfort, better prices, and the fact that certain websites don’t have a brick-and-mortar equivalent also reach shares of more than 50% agreement among shoppers.
The least important reason for US online shoppers to choose e-commerce over brick-and-mortar shopping is the perception that physical stores are difficult to reach. Only 38% agree that this is a reason for them to shop online. “Stores are difficult to reach” is also the answer to which most US online shoppers explicitly disagree to – namely 32% of respondents.
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