Russian online retailer Wildberries comes to Europe

October 29, 2019 by
Nico Hoeijmans

WildberriesRussia's biggest online retailer Wildberries is planning its launch in Europe. The online company is building a new logistics centre in Slovakia of about 300,000 square meters. While finalisation might take up to one and a half year, the Russian retailer aims to start selling online in Europe this year.

The construction of the new warehouse will cost about 200 million euros. Aside from Russia, Wildberries operates in the online markets of Belarus, Kazakhstan, Kyrgyzstan and Armenia. The current expansion originally focused on Poland, however, an offer from the Slovak Chamber of Commerce made the Russian online retailer refocus its mind. The scope of the expansion expanded to other countries as well.

Slovakia and Europe

For the expansion Wildberries is building a new logistics centre with a total area of about 300,000 square meters in Slovakia. The construction will cost the company about 200 million euros according to the standard. In addition to Russia, Wildberries is also active in Belarus, Kazakhstan, Kyrgyzstan and Armenia, and the expansion that was now aimed at was originally designed only for Poland. The new logistics centre was also to be built here. After an offer from the Slovak Chamber of Commerce, the Russian online retailer then changed its mind and expanded its expansion to other countries.

Wildberries was founded in 2004 by Tatjana Bakaltschuk. The online platform currently welcomes around 2 million visitors per day. In 2018, the e-commerce seller generated 1.6 billion euros of sales. It had an average of about 400,000 orders are placed per day.

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