Germany is one of the most mature e-commerce markets in Europe. It is expected that the e-commerce in Germany will be worth €103.4 billion at the end of 2020. This is an increase of 10% compared to last year, according to RetailX. Last year, the e-commerce in Germany was worth €94 billion. Consumer adoption in Germany has always been high. Last year, 84% of the online
In many European countries, online trade has emerged as a strong force. The declining share of consumer spending on brick-and-mortar retail reflects this. Last year, in the 27 European Union countries, the retail turnover share of private consumption decreased by 1%. On average, EU consumers spend 29.9% of their money on brick-and-mortar retail according to GfK. Germany places
Consumers in Europe are doing their groceries more and more online. Especially the United Kingdom, where 42% say to buy more online than in store. This is one of the results from a study by Amcor. This study surveyed 1,000 online grocery shoppers in the United Kingdom, France, Germany, the Netherlands and Sweden to gain insights on the online fresh food shopping market.
German retailer Otto continues to grow. For 2019, the mail-order retailer reports an increase in sales of 9% to €3.5 billion. It is for the tenth year in a row that revenues are up, reports ecommercenews. According to the retailer, Otto Group thanks its successful financial year to the amount of 7.5 million new active customers. Comparing this to 2018, it is an increase of
The COVID-19 outbreak has an enormous impact on consumer sentiment and consumer confidence in Germany, reports GfK. Economic and income expectations are expected to suffer heavy losses, as well as a propensity to buy. This leads to a much lower forecasted consumer sentiment level for April 2020. A figure of 2.7 points is expected, 5.6 points lower than march's level (8.3