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Google Launches Universal Commerce Protocol
Google has announced the launch of its Universal Commerce Protocol (UCP), a new open standard designed to enable AI-driven buying experiences and instant checkout directly from AI interfaces such as...
January 21, 2026
Walmart and Google Deepen Their AI Partnership
Walmart and Google are actively expanding their strategic partnership to integrate advanced artificial intelligence into the retail shopping experience. Announced and detailed through multiple industry and financial reports in early...
January 14, 2026
Google Integrates Ads Into AI Search
Google has officially begun adding advertisements to its artificial intelligence-generated search responses, marking a decisive moment in the evolution of its search business. This development marks the first formal implementation...
November 25, 2025
Google & PayPal’s Big Bet on Agentic Commerce: What’s New and What It Means
Google and PayPal have just formalized a multi-year strategic partnership to reshape digital commerce using artificial intelligence. At the heart of this collaboration is the development of new AI-driven shopping...
September 22, 2025
Google’s Agent Payments Protocol (AP2): A New Standard for Trust in Agent-Driven Transactions
Google has unveiled the Agent Payments Protocol (AP2), an open standard developed in collaboration with more than 60 technology and payments companies. AP2 is intended to simplify and secure transactions...
September 19, 2025
Amazon Withdraws from Google Shopping Ads Auction
In a surprising move that is reshaping the digital advertising landscape, Amazon has withdrawn from participating in Google Shopping ads auctions. This change, which began in mid-July 2025, resulted in...
August 12, 2025
Google Launches Doppl: AI-Powered Virtual Style App Personalized to You
Google has unveiled Doppl, a next-generation AI-driven app by Google Labs that enables users to see how outfits look on a digital version of themselves. Available now on iOS and...
June 30, 2025
Google Lens Meets YouTube Shorts: A New Era for Visual Search and SEO
Google is revolutionizing visual search by integrating Google Lens into YouTube Shorts, offering marketers and content creators innovative ways to enhance visibility and engagement. Google Lens Integration with YouTube Shorts...
June 3, 2025
Google Marketing Live 2025: Google Bets on AI for the Future of Advertising
At Google Marketing Live 2025, the tech giant unveiled a bold vision for the future of digital advertising—one powered by artificial intelligence (AI). From reimagining search with contextual ads to...
May 26, 2025
Google presents a Carbon Footprint calculation tool for Google Ads
Google has announced the launch of Carbon Footprint for its Google Ads. This tool provides advertisers with reports based on their data, allowing them to measure the carbon emissions generated...
March 19, 2025
DOJ Pushes for Google to Sell Chrome Amid Antitrust Case
DOJ Demands Google to Divest Chrome Web Browser According to a March 7, 2025 court filing, the U.S. Department of Justice (DOJ) once again called for Google to break up...
March 11, 2025
Google Rolled Out New Updates for December 2024
Google rolled out two key updates in December: the central core update began on December 12th and concluded in just six days, and a special update focused on its spam...
December 26, 2024
Google releases Gemma 2
Google has taken a significant step in the evolution of its language model family with the release of Gemma 2. This extension not only introduces new models and tools, but...
August 5, 2024
Google Pay increases compatibility with other Google products and services
Google Pay is rolling out updates to increase its compatibility with other Google products and services, such as Android-based products or even the Chrome browser itself. The modifications are designed...
May 30, 2024
Google faces the wrath of European media companies
More than 30 European media companies have filed a €2.1 billion damages claim against Google over its ad tech practices. This is Google latest European lawsuit, but it is not...
March 2, 2024
Google has announced the addition of Gemini generative AI models to Performance Max
Google has announced the addition of Gemini generative AI models to Performance Max with the goal of helping agencies and advertisers create high-quality materials at a larger scale in this...
February 26, 2024
Google announced Gemini Ultra, its most powerful AI model
Google increases its bet on AI, with what they call "the next chapter of our Gemini era".  The company has announced Gemini Ultra, its most powerful AI model, which debuts...
February 12, 2024
Alphabet closed 2023 with 73,795 million dollars in revenue
Alphabet, Google's parent company, earned 73,795 million dollars (68,152 million euros) in 2023, an increase of 23% over the previous year, the US company has published. For 2023 as a...
February 5, 2024
Google launches Gemini, a direct challenge to OpenAI
Google launched Gemini, its new natural language model. Google Gemini is a direct challenge to OpenAI.   Gemini is the company's most flexible LLM (large language model) yet and is optimized...
December 8, 2023
The European Commission will subject the internet ‘gatekeepers’ to the new DMA
The European Commission has published a list of the leading digital global companies they call ‘internet gatekeepers’ and will subject them to the new DMA (Digital Markets Act) rules.  The...
September 7, 2023
Google Ads Shopping campaigns will no longer use the ‘manual CPC’
Google keeps changing the rules for its advertising services. The technological giant has had a year of many changes and readjustments of its advertising offer; this time, it will change...
August 23, 2023
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