Google Ads Shopping campaigns will no longer use the ‘manual CPC’

August 23, 2023 by
Frank Calviño

Google keeps changing the rules for its advertising services. The technological giant has had a year of many changes and readjustments of its advertising offer; this time, it will change the Google Shopping campaigns so that from October, they are following the manual Cost-per-click (CPC) model.

Until now, Shopping campaigns have been using the enhanced cost-per-click model (CPCm), which Google explains works as follows: "CPCm automatically adjusts manual bidding based on whether ad clicks are more or less likely to generate a sale or other conversion on your website."

This a change that we must be aware of because the last quarter of the year is the most important and we must prepare our marketing campaign for the Christmas season. Therefore, we have to keep in mind that from October, Google Shopping campaigns will be manual, and this process requires more time for marketers.

Google has explained that this change is motivated by the advance of technology. The CPCm system was launched ten years ago, and nowadays, there are new tools that allow to obtain better results.

Google Cloud keeps growing in the EU 

Despite an environment plagued by weak economic growth and persistent inflationary pressures, the Google Cloud ecosystem in Europe continues to grow in scale, scope, and variety of technology services and solutions, according to a new research report published today by Information Services Group (ISG) (Nasdaq: III), a leading global technology research and advisory firm.

According to the ISG report, there has been a surge in demand across Europe for data migration and modernization services. Enterprises are counting on GCP’s data analytics to liberate relevant data from departmental silos, combine it with external data sources, ask the right queries, and deliver meaningful insights to enterprise decision-makers. These are all areas in which Google Cloud and its AI-first suite of tools and solutions excel, the ISG report says.

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