Almost two thirds of shoppers say that a poor experience on any channel will make them less likely to shop again with a brand. A potentially damaging disconnect between what shoppers want from their omnichannel shopping experience and what retailers think shoppers want. Research by Klarna shows that nine in ten (89%) shoppers use multiple channels to search and spend.
COVID-19 fuels 50% increase in omnichannel shopping
The COVID-19 outbreak has democratized e-commerce for all types of consumers, according to Nielsen. Over 18 million CPG buyers (and counting) in the US have flooded the online space since March. Online shoppers have been mirroring their purchasing within the channel to their constantly shifting, pandemic-related needs. In addition, they are becoming further entrenched in their
Practicology: omnichannel benchmarking research for Google to identify customer experience
Global digital consultancy Practicology – a Pattern company has delivered a second piece of omnichannel benchmarking research for Google to identify customer experience best practice among Europe’s retailers. The benchmarking research was conducted during 2019, to evaluate the omnichannel customer experience delivered by 223 retailers across 10 countries: Belgium, Denmark,
French FM Logistic expands in south Russia
FM Logistics, a French founded company, expands its logistics activities to the south of Russia. Here, it has opened a 35,000m2 warehouse near the city of Rostov-on-Don. The new warehouse is built to service the region's growing food, retail and manufacturing markets. The logistics company has been active in Russia for close to 25 years, making it an experienced service
MediaMarkt offers its customers in-store smartphone navigation
Since the end of July, MediaMarkt is testing applications in in-store navigation and location-based services for the first time in Germany: In Gründau-Lieblos in Hesse, customers can use their smartphones to be guided precisely to their desired product in the market via an app and thus benefit from a faster and easier product search. This will also relieve salespeople, who will