How can the retail industry survive (and overcome) the new customers’ demands? In a decade of digital transformation, customer behavior has dramatically changed. In 2017 nearly 20% of UK retail sales took place through non-conventional channels and customers spent £18bn on mobile shopping only. Retailers not offering a hassle-free multichannel experience, whether it’s in store, online or mobile, are missing out.
In 2020, being truly omnichannel will no longer be a luxury but a requirement so getting to grips with it NOW will be the only way retailers will stay ahead of the competition.
InternetRetailing EXPO (IRX) 2018 brings together the expertise, best practice and technology retailers need to enchant the customer and deliver a seamless shopping experience across channels. On 21-22 of March, 5,000 digital professionals will gather at the NEC for the UK’s largest festival for digital and multichannel retail. With the largest educational programme in e-commerce, +80 retailers will unveil the solutions to the most pressing problems in digital retailing of today, harnessing the latest technologies across Mobile, Virtual Reality, Payments and more.
From creating your first e-commerce website to optimising your mobile experience or expanding internationally, IRX 2018 tackles today’s retail challenges no matter the size of the retailer.
IRX 2018 boasts 8 conference tracks featuring a stellar line-up, including Nigel Blunt, Head of Operations Development at Sainsbury’s Argos, Mark Cody, Mobile Product Lead at Eurostar, Caroline Hazelhurst, Operations Director at Deliveroo, Tom Rooney, Senior Mobile Apps & In-Store Digital Manager at John Lewis and Daryl Hughes, eCommerce Manager at Facebook & Instagram UK. During IRX 2018, visitors will also be able to experience the latest innovations and developments from over 300 exhibitors, namely Ingenico Payments, Visa, Magento, Worldpay and many others.
Neil Gaisford, Managing Director for InternetRetailing Expo, commented: “Black Friday 2017 saw online sales overtake the high street for the first time, with £1.4bn taken on Friday. However, standing out in a competitive sales period like this isn’t just about who has the best promotions. The biggest differentiator can often be the customer service you deliver. Effective omnichannel; making it easy for customers to communicate, select, buy, take delivery and return, as they wish to, no matter which channel they’re using – mobile, desktop or in store. Omnichannel is the future of retail, and retailers not embracing it, will stay behind. “
For further information and to register free for IRX 2018, please visit internetretailingexpo.com. Get involved on Twitter by following @etailexpo and with the hashtags #IRX18 #EDX18.