World-famous furniture retailer Ikea managed to grow its online presence last year. Its online channels welcomed more than 5 billion visitors and online sales increased with 73%. Even though most offline stores have opened, online sales now account for 26% of Ikea’s total sales. The furniture company has shared stats of financial year 2021. This includes September 2020 up to
Almost two thirds of shoppers say that a poor experience on any channel will make them less likely to shop again with a brand. A potentially damaging disconnect between what shoppers want from their omnichannel shopping experience and what retailers think shoppers want. Research by Klarna shows that nine in ten (89%) shoppers use multiple channels to search and spend.
With total first-party net sales of €13.9 billion generated in Germany in 2020, Amazon is by far Germany’s biggest online store. Considering its first-party business, the German Amazon store generates more than three times the net sales amount of second-placed generalist Otto. Zalando follows in rank three Otto for its part leads again by a great margin over the number
H&M is expanding online while closing stores in a way that it says reflects the changes it sees in its customers’ behaviour. The store openings are in growth markets while the retail group, whose brands include Cos, Monki, Weekday and & Other Stories, is closing shops in its more established markets. 215 physical shops will be closed Its current financial year
Last year was a difficult year for business founders all over the world. Many had to abandon their plans after COVID-19 hit and left the economic outlook insecure and unstable. In Germany, government measures including financial aids helped the start-up industry to recover relatively fast, though. The number of new start-ups had already increased in the first quarter of 2021