Just as the COVID-19 pandemic has accelerated the shift online, so too has social commerce developed at a faster pace. Snapchat, Facebook and TikTok see consumers shift towards social commerce during COVID-19. Social commerce helps consumers discover products Snapchat believes that people want to shop wherever they are spending their time. That could be in a physical high
The first retailers can now sell directly to UK customers on TikTok, through a new Shopify pilot. A limited number of retailers are now taking part in a TikTok Shopping pilot via Shopify. Soon all merchants that sell via Shopify will be able to add a shopping tab to their TikTok profile. This enables them to sync their product catalogues in order to create a mini-storefront.
According to Finbold, TikTok continues to grow in popularity outshining established competitors. The data shows that in August of this year, TikTok had 44.6 million downloads while Instagram recorded 38.5 million downloads. The downloads were at least twice more compared to Facebook, which had 22.1 million downloads. In May, the three social networks registered higher