The COVID-19 period was a lucrative one for online retail. Economists and analysts around the world agree and the reported sales figures of online retailers across the board back the assumption. It was not only e-commerce giants such as Amazon or Otto who broke growth and sales records. From online supermarkets over fashion online stores to niche players – selling products
Reasons why US consumers shop online
Online shopping is a huge industry in the United States. The United States is the second largest e-commerce market in the world after China. Generating a total market volume of almost $2.5 trillion in 2020. Almost every internet user in the US is also an online shopper. Many of them share the same reasons why they prefer online shopping over the traditional walk into a local
“Innovation and authenticity”
“Almost every household in the United States owns a BISSELL product. This would be a great goal to achieve in Europe as well”, says Vincent Huinck, Commercial Director at BISSELL International. We met with Vincent to tell us more about the dynamic and exciting home care industry and BISSELL’s journey entering the European market. BISSELL is a floor care product manufacturing
COVID-19 fuels 50% increase in omnichannel shopping
The COVID-19 outbreak has democratized e-commerce for all types of consumers, according to Nielsen. Over 18 million CPG buyers (and counting) in the US have flooded the online space since March. Online shoppers have been mirroring their purchasing within the channel to their constantly shifting, pandemic-related needs. In addition, they are becoming further entrenched in their
64% of last-minute Christmas shoppers plan to shop in-store
79% of US shoppers have left their holiday shopping to the last-minute. In addition, they plan to finish buying gifts for loved ones within two weeks of Christmas. According to Klarna, which surveyed over 40,000 Klarna shoppers across the United States to understand what last-minute Christmas shopping looks like this year. Klarna also revealed that 64% of last-minute