Amazon will raise the cost of American Prime in the USA from $99 to $119. This change will come effective starting June, 16th. The announcement followed after the results of the first quarter Amazon published, along with the message that it has over 100 million Prime subscribers around the world. The Prime service is rather more generous in the USA with many more options and services available than in Europe.
A Yahoo Finance research survey among almost 7000 existing Prime members concluded that 45 percent will discontinue their membership once the price goes up. Another 20 percent said they are unsure whether to continue or not. The research also concluded that the most important reason to continue their Prima account is 'fast and free delivery'. It remains unsure if people will really discontinue their memberships once the new prices become active.
At this moment, it is not known whether a price change will follow for Prime users outside of the United States.
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