Mobile technology is perceived as the most effective way to provide a faster shopping experience by 67,3% of consumers in four key markets. This is concluded from research performed by SOTI. The four key markets are the United Kingdom, United States, Germany and Sweden.
SOTI surveyed 4.000 respondents amongst these countries, also finding that 76% of consumers want personalised in-store experiences from mobile devices. Almost one-third of the respondents say they would likely be repeat shoppers when stores provide a better in-store technological experience. However, one-third also states they do not want to sacrifice any personal data security to improve their shopping journey.
Swedish consumers are one of the most eager consumers to experience new shopping technologies. More than half (50,7%) of the Swedish respondents believe scan-as-you-shop technology
improves the in-store shopping experience. Another 37.5% is very excited about retail innovations like facial recognition and beacon technology, only beat by American shoppers (48.1%). Among the respondents, the enthusiasm for emerging delivery methods, drone-delivery for example, is quite low. Only 31.4% of respondents say they are comfortable with these new delivery solutions. Trust in autonomous car-delivery is even lower (27%). Consumers are more enthusiast about self-checkout options in-store. 47.1% believes it improves their shopping experience.
SOTI concludes that consumers are driving innovations in retail to be more mobile and personalised. Find the full research here.