TheMarket.com unveils new subscription model, free Xmas trial

TheMarket.com, backed by New-Zealand retail giant The Warehouse Group, unveiled a new subscription model set to further up the game for e-commerce in New Zealand.

Referred to as ‘TheMarket Club’, customers who sign up can access VIP customer service, exclusive offers, free shipping for orders over $45 and additional perks such as 3-months no-cost trial of Neon, 1-month no-cost trial of Sky Sports Now and a kick start to investment scheme Hatch, all for just $5.99 per month or $59 a year. Everyone who registers at TheMarket will be eligible for a 30-day free trial of TheMarket Club, but early-adopters, joining before 1st December 2019 will be eligible for an extended 60-day trial period, at no cost.

Justus Wilde, CEO of TheMarket says launching a subscription service is an exciting next step for the business. "We are thrilled to be able to provide this subscription service which is a further evolution of TheMarket’s customer proposition and is just in time for Christmas."

Outperforming expectations

TheMarket launched in August and is New Zealand’s newest online shopping platform which brings Kiwis 1,700+ brands and over a million products in one place. It launched with 100+ stores. Currently, it has grown to 200+ stores and expects that to increase to 400+ in the coming months. TheMarket has a strong focus on a curated range of in-season goods from some of the world’s most international, local and niche brands.

Wilde states that since the launch, customer engagement exceeded forecasts with database growth, daily traffic and repeat purchases above plan. "We are anticipating significant growth this side of Christmas, particularly as we hit some key shopping events such as Black Friday. TheMarket Club offering free shipping across the site will be a game-changer for our customers over the coming weeks."