TikTok: 25% of users bought a product after seeing it on the platform

May 26, 2022 by
Frank Calviño

According to the TikTok “Time Well Spent” report, prepared by Kantar, 92% of TikTok users take some form of action after viewing content on the platform. In addition, estimates indicate that users are six times more likely to make a purchase linked to the observed content when compared to other social networks, yielding a 25% of users buying at least one product they have seen on Tik Tok.

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On the occasion of the celebration of its Performance Week and as one of the most used social networks today, TikTok has taken the opportunity to share its success stories with marketing professionals. This with the aim of showing them that there are many reasons to invest in marketing campaigns on the platform.

TikTok numbers today

To show itself as an ideal space for the execution of performance marketing campaigns, the Chinese social network has presented amazing supporting data: 

According to TikTok, 25% of users have made a purchase of a product after seeing it in the platform's content, and at the same time, 71% of those purchases have been spontaneous and unplanned.

Another interesting data presented by the social network indicates that 73% of users make recommendations to people around them regarding products they have seen on TikTok. In this sense, the platform argues that having a presence on it not only helps to increase sales, but also to acquire greater recognition as a brand. 

TikTok: a perfect stage for performance marketing

Currently, TikTok has a community of more than 1 billion users around the world. According to the guidelines developed by the platform for designing performance marketing campaigns on it, TikTok users are especially likely to share the products they discover on the social network.

Also, 42% of users especially choose TikTok to discover new products, being particularly curious about new trends. This is why the platform presents itself as one of the best alternatives for the development of campaigns for marketers.

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