Amazon Belgium: is ready to begin operations!

June 23, 2022 by
Frank Calviño

Amazon Belgium is close to becoming a reality after the company announced its plans, earlier this year, to open a logistics center in Belgium. So far, everything indicates that Amazon is expected to begin operations in the country in September. 

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While there is still no certainty about the new market, the e-commerce giant is building a logistics center in Antwerp. This is intended to be used as a sorting center for packages arriving from France and Germany before they are shipped to consumers in Belgium. 

Even before the start of the construction of the logistics center, Amazon had already begun work on expanding its courier network in Belgium. So far, it has worked with local courier companies. However, with the launch of its own marketplace, Amazon is expected to use its own delivery network. 

Amazon previously used its Dutch site only for the sale of e-books. The new site will not only offer the full range of products, but it will also be open to businesses and customers in Belgium.

Expectations about Amazon's launch in Belgium

According to documents that have become known, Amazon already has plans to expand to a total of 5 new countries. One of them is Belgium, where the launch is expected to take place in September. 

An interesting point to note is that Belgian retailers will be able to use the Fulfillment by Amazon service. At the same time, Amazon Prime subscriptions will be immediately available from the moment the company arrives in the country, and consumers who already had their subscription through other European sites will be able to continue their membership through Amazon Belgium. 

How is Amazon faring globally? 

One of the things that many people in the e-commerce business have been concerned about is how the giant Amazon is faring in our post-covid world, which has suffered a drastic reduction in the e-commerce sales, at least in comparison with the Covid pandemic sales peak. 

In this regard the company reported 44 percent year-over-year growth in net sales for Q1 2021 and just 7 percent growth for Q1 2022. 

That’s obviously a lot lower than usual for Amazon. In fact Compound Capital Advisors said this quarter marks Amazon’s slowest Q1 growth ever. Amazon also reported its first quarterly loss since 2015, largely due to a $7.6 billion loss on its investment in the electric vehicle maker Rivian, which has seen its stock fall by more than half this year.

All in all, even with historically bad results, Amazon seems driven into a global domination policy. And we should expect more launches in Europe and Eurasia, after Belgium, before the end of 2022. 

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