Tradeinn declines Decathlon acquisition offer

Tradeinn, the Spanish company specializing in the distribution of sports equipment items, has declined an offer from Decathlon to acquire 30% of its capital, as confirmed by David Martin, CEO of the company, to Modaes.

Currently, 70% of Tradeinn is held by David Martín, while the remaining 30% belongs to Suma Capital. This fund entered the shareholding in 2015 to support the company's organic growth strategy and evaluate possible sector consolidations.

After rejecting Decathlon's proposal, Tradeinn is exploring new investment alternatives. Martín said they are looking for a transaction similar to the one with Suma Capital, where 30% of the capital would change hands, allowing Martín to maintain majority shareholding and strategic control of the company.

The decision underscores Tradeinn's interest in preserving its operational independence while strengthening its position in the sports sector.

Tradeinn turnover increased by 20% 

The sporting goods e-commerce is expected to increase its turnover by more than 20% in 2024. This would mean closing the year with a turnover close to 600 million euros, thus reaching its target set at the beginning of the year. Spain will remain the country that accumulates the largest sales for the company, while the European market accounts for up to 80% of the company's sales.

Germany and France are the most important markets after Spain, which has led Tradeinn to inaugurate a new logistics center in Pulheim, Germany. This 6,000-square-meter facility responds to the increase in sales in the region and strengthens Tradeinn's distribution capacity in Europe.

At the same time, Tradeinn has already completed the expansion of its headquarters and logistics center in Girona, which has grown from 35,000 square meters to more than 50,000 square meters. The company's main driving force is currently the offer of cycling, mountain equipment, and running articles. All of them, said Martín, have managed to maintain the momentum they registered during the pandemic.