Turkish e-commerce: A quick overview!

Turkish e-commerce is growing fast! And online retailers should pay attention to this market alongside the other big players in European countries: The e-commerce market in Germany and the United Kingdom, which are expected to grow by 6% by 2025. For that reason, we want to give you a quick overview of Turkish e-commerce, courtesy of our partners at Direct Link. Let us begin!

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When looking at Turkey - the number of e-commerce users was 41 million in  2021 and is expected to increase by 42%, to 58 million by 2025. The top 3 interests of online shoppers in Turkey are the same as in UK – clothing, shoes, food & drinks.  

The Turkish consumer is keen to do research before making a purchase online. 78 percent of the consumer are checking customer reviews before their purchase. A big difference between the UK  customer and the Turkish customer is that 67% of Turkish customers prefer express delivery,  whereas in the UK this is only important for 25% of online customers.  

Fashion is king

The biggest category in Turkish e-commerce is Fashion with about US$3 billion net sales in 2020.  Trendyol.com is the largest player of the top 10 online stores in Turkey, in terms of growth,  Stradivarius.com takes the lead position. 

Are you an e-tailer looking for a partner in Turkey to manage your cross-border deliveries? Direct Link is now established in Turkey! Contact  Yigit Cevik– Direct Link TR. Yigit is a Direct Links expert on the Turkish market, so be sure to receive answers to any questions you might have. yigit.cevik@directlink.com