Turkish e-commerce is growing fast! And online retailers should pay attention to this market alongside the other big players in European countries: The e-commerce market in Germany and the United Kingdom, which are expected to grow by 6% by 2025. For that reason, we want to give you a quick overview of Turkish e-commerce, courtesy of our partners at Direct Link. Let us begin!
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When looking at Turkey - the number of e-commerce users was 41 million in 2021 and is expected to increase by 42%, to 58 million by 2025. The top 3 interests of online shoppers in Turkey are the same as in UK – clothing, shoes, food & drinks.
The Turkish consumer is keen to do research before making a purchase online. 78 percent of the consumer are checking customer reviews before their purchase. A big difference between the UK customer and the Turkish customer is that 67% of Turkish customers prefer express delivery, whereas in the UK this is only important for 25% of online customers.
The biggest category in Turkish e-commerce is Fashion with about US$3 billion net sales in 2020. Trendyol.com is the largest player of the top 10 online stores in Turkey, in terms of growth, Stradivarius.com takes the lead position.
Are you an e-tailer looking for a partner in Turkey to manage your cross-border deliveries? Direct Link is now established in Turkey! Contact Yigit Cevik– Direct Link TR. Yigit is a Direct Links expert on the Turkish market, so be sure to receive answers to any questions you might have. firstname.lastname@example.org
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