Twitter has announced Twitter Shops, a bet on providing the popular social media network with e-commerce capabilities.
Do you want to know more about international commerce, e-commerce, and also get all the tips and news that might give your company an edge? Subscribe to Cross-Border Magazine and get your digital copy now for free!
The service will be available for testing exclusively in the U.S. in English, for iPhone, and also for a selection of Twitter partners, at least in the first phase.
These partners will include: Verizon, Arden Cove, Latinx in Power, Gay Pride Apparel and All I Do Is Cook. Only those logging in from the U.S. with the English-language app and on an iPhone could see the deals.
They aim to make it the home for retailers on Twitter, where they can intentionally select a catalog of products for their Twitter audience and take advantage of the product discussions already taking place on the service. Thus providing shoppers with a point of action where a conversation can turn into a purchase.
As they continue testing, they will explore how to make Shops more recognizable; add new ways for merchants to tell their brand story through their stores; expand the number of products merchants can showcase, and bring Twitter Shops to more merchants and more people.
The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.