WhatsApp is adding a shopping button for users to engage with brands and retailers. Therefore, WhatsApp is entering the e-commerce race. As a result, users can buy directly from their chat feed as part of an upgrade that has added a raft of new services for businesses. Soon shoppers will be able to buy – and pay – for goods and services from WhatsApp messages. In addition, it is expected to start to leverage its recently approved payments platform to help take payments.
WhatsApp explains that they will expand ways for people to check-out available products and make purchases right from the chat. Users are able to add items to a cart and check out within the platform. In addition, WhatsApp explains that they want to make it easier for businesses to integrate these features into their existing commerce and customer solutions.
The launch is part of a move by Facebook-owned WhatsApp to become more entrenched in B2C communications. And to also leverage that to also gain a foothold in e-commerce.
The messaging platform is also working on more customer service tools to help businesses use WhatsApp more seamlessly. This will ultimately help to provide support to customers. Furthermore, the messaging platform is also offering hosting services through Facebook. All together these make for a powerful combination.
Bringing together the power to communicate between brands and customers and to turn that into an e-commerce sale offers a new way for brands to reach consumers. One that bypasses companies such as Amazon and Google that have something of a hegemony over organic search and search marketing as an e-commerce on-ramp.
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