The e-commerce in China is in many respects unique. It is not only the biggest e-commerce market in the world by a huge margin, it is also almost 2.5 times as big as the US e-commerce market. Chinese e-commerce also has a rather distinctive clientele, according to ecommerceDB. Compared to US online shoppers, for example, Chinese e-commerce clients are fairly young. 73% are 44 years or younger, this percentage is 62% in the US.
When it comes to the adoption of online payment services, for example, hardly a country in the world beats China. With an incredible 82% of the Chinese online population having used online payment services at least once in 2020.
An even closer look at the profiles of online shoppers in China reveals more interesting characteristics. The majority of e-commerce clients in China are male. 53% of online shoppers in China in 2020 were men. However, when it comes to the online shopping frequency a gender comparison of Chinese online shoppers opens up a different picture.
Women in China tend to shop online more frequently than men. 8% of female respondents stated that they made online purchases on a daily basis. In addition, 30% shop online three to six times a week Moreover, another 32% make purchases from online stores once or twice every week. This makes a total of 70% of Chinese women who shop online at least on a weekly basis.
Although the percentage among men is lower, a great deal of men are still very frequent online shoppers. With a percentage of 66%, two in three men in China also shop online at least once a week. Once or twice a week is in fact the online shopping frequency that the greatest share of men indicated. A total of 37% of male respondents chose this answer. Furthermore, 34% of men in China make online purchases several times a month or less. This is compared to only 30% of women.
When it comes to the reasons why Chinese consumers shop online, the differences between men and women are less pronounced. Both men and women in China value cheaper prices. Or the possibility to have products directly delivered home when they were bought online. For 60% of women and 51% of men in China, e-commerce is in general a more convenient way of shopping.
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