Zalando, Europe’s leading online fashion platform, announced during an open day baptized the “Playday” that it successfully launched Zalando Fulfillment Solutions recently, giving fashion brands access to its logistics infrastructure and know-how. Through the new service, Zalando takes over the order fulfillment for partners from inbound to return, offering individual solutions catered to their specific needs. This new initiative complements digital services already offered by the Zalando platform such as Brand Solutions or Zalando Media Solutions and will, according to the company’s press release, help to further improve the frictionless fashion experience for customers across Europe.
“The Zalando platform is an operating system for the fashion world, with multiple ways of integrating all sorts of fashion contributors and stakeholders, catering to their specific needs. It offers not only digital services such as analytics or advertising but from now on also fulfillment solutions and thus, becomes the business strategy for brand and retail partners”, explains Jan Bartels, VP Logistics Product at Zalando.
With a logistic network that will soon consist of 8 fulfillment centers in 5 countries, Zalando is piloting new offerings such as same-day delivery, geo-localised delivery or return on demand. Available in 5 of the European markets where the Zalando Partner Program is active, Zalando Fulfillment Solutions enables partners to scale their business internationally, without worrying about the corresponding logistics complexity.
“Zalando has set industry-wide delivery standards and keeps developing innovation for the last mile. Moreover, within the last six years, we built up a strong logistics network and gained deep logistics expertise. All of that is now accessible for external partners”, concludes Jan Bartels.