Spain’s e-commerce market continues to experience rapid expansion, with digital payments increasingly overtaking cash. By 2025, online shoppers are projected to exceed 40 million, and e-commerce revenue is expected to surpass €75 billion.
That's why we will take a look at the current status of Spanish online payment solutions today.
In 2022, e-commerce turnover in Spain reached approximately €67 billion, growing steadily and expected to reach over €75 billion by mid-decade. Consumer adoption is rising, with nearly 40 million digital buyers projected by 2025 (from 32 million in 2022).
In 2024, 51% of online payments in Spain were made with cards, followed by 26% via other electronic methods such as digital wallets and mobile apps. While physical stores still handle a portion of payments in cash, card, and mobile payments are becoming dominant in online commerce.
Card payments remain Spain’s most important online payment instrument. In 2024, cards accounted for 62% of payment volume, with nearly 94 million cards in circulation by 2025, averaging two cards per adult.
Digital wallets—including PayPal, Apple Pay, Google Pay, and especially Bizum—constitute a growing share of e-commerce payments. They are forecast to rise steadily thanks to consumer demand for fast, mobile-first checkout. Bizum is particularly prominent for peer-to-peer and retail use. In 2024, it had over 27 million active users and launched Bizum Pay for NFC and e-commerce in 2025.
Buy Now, Pay Later (BNPL) services are also expanding. Spain’s BNPL market is projected to grow at an annual rate of 11.6%, reaching nearly €9 billion by 2025.
Cards represent over 50% of all online transactions in Spain. They capture the largest share of e-commerce value due to widespread use, high trust levels, and high average basket sizes. Cards are especially preferred for purchases over €50 and in cross-border shopping.
Digital wallets, including PayPal and mobile-native options, account for approximately 26% of online payments and are experiencing steady growth. Bizum stands out due to its widespread P2P adoption and increasing use in commerce through the newly launched Bizum Pay feature.
Bizum enables instant, account-to-account bank transfers and is growing rapidly for e-commerce, offering low-friction checkout and seamless integration with Spanish banks.
BNPL services like Klarna and local providers are on the rise, especially in high-growth verticals like electronics, fashion, and travel. They provide installment flexibility for consumers and increase average order values for merchants.
SEPA direct debit remains the leading method for recurring payments such as subscriptions and utilities. It is favored for its automation, predictability, and low fees for domestic services.
In 2025, Bizum joined EuroPA alongside Portugal’s MB WAY and Italy’s Bancomat Pay, enabling cross-border instant payments across Southern Europe. This alliance aims to create an interoperable European payments framework centered on mobile-first experiences.
Wero is the new European digital wallet developed under the European Payments Initiative (EPI). It is intended to unify and gradually replace local solutions like Bizum, starting in 2025. It includes features such as QR-code-based payments, BNPL support, loyalty programs, and strict EU data compliance. Full rollout in Spain is expected between 2025 and 2026.
To reduce cart abandonment and optimize conversion rates, merchants should prioritize card acceptance, followed by PayPal, Bizum, and emerging BNPL options. Offering a diverse mix aligned with Spanish user preferences is critical.
With mobile commerce on the rise and more than 60% of Spanish users stating they would spend more online if checkout were simpler, merchants must focus on providing frictionless, mobile-optimized experiences. Features like one-click payments, biometric login, and mobile-native wallets are now essential.
Merchants should follow developments around Bizum’s integration into EuroPA and the eventual launch of Wero. Ensuring readiness for PSD2/PSD3 compliance and supporting open banking features will help future-proof operations and ensure EU-level competitiveness.
| Payment Method | Estimated Share | Key Strengths | Merchant Considerations |
| Credit / Debit Cards | ~51–62 % | Highest reach; trusted; works cross-border | Fees; requires 3D Secure/SCA implementation |
| Digital Wallets (PayPal, Apple, Google) | ~26 % | Fast checkout; mobile and global users | Secondary option; user accounts required |
| Bizum & Instant Bank Payment | Growing (~15–25 %) | Fast A2A transfers; mobile-native; low friction | Requires bank integration; growing commerce support |
| BNPL (Klarna, local providers) | Emerging (~10 %) | Flexible terms; higher basket sizes | Fee structure; credit risk |
| SEPA Direct Debit (Recurring) | Recurring subscriptions | Automated; reliable for repeat billing | Setups/disputes; requires mandate management |
| Wero (EPI Wallet) | Launching 2025–26 | Unified EU wallet; loyalty and BNPL integration | Early adoption; technical onboarding needed |
Spain’s e-commerce payment landscape in 2025 is led by credit and debit cards, with digital wallets and Bizum gaining increasing support. Recurring transactions are primarily driven by SEPA direct debit, while BNPL is gaining traction across various retail categories. The introduction of Wero will mark a turning point, offering a unified, EU-native alternative to U.S.-based platforms.
To thrive, merchants must adapt to evolving consumer habits, prioritize mobile-friendly, multi-option payment experiences, and prepare for deeper European integration through platforms like EuroPA and Wero.
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