World-famous furniture retailer Ikea managed to grow its online presence last year. Its online channels welcomed more than 5 billion visitors and online sales increased with 73%. Even though most offline stores have opened, online sales now account for 26% of Ikea’s total sales. The furniture company has shared stats of financial year 2021. This includes September 2020 up to
Almost two thirds of shoppers say that a poor experience on any channel will make them less likely to shop again with a brand. A potentially damaging disconnect between what shoppers want from their omnichannel shopping experience and what retailers think shoppers want. Research by Klarna shows that nine in ten (89%) shoppers use multiple channels to search and spend.
With total first-party net sales of €13.9 billion generated in Germany in 2020, Amazon is by far Germany’s biggest online store. Considering its first-party business, the German Amazon store generates more than three times the net sales amount of second-placed generalist Otto. Zalando follows in rank three Otto for its part leads again by a great margin over the number
MediaMarkt is working on a marketplace function for the Dutch and Belgian web shops. The MediaMarkt Marketplatz can already be visited on the company's German website. MediaMarkt has built a new web platform, which has already been launched in Germany, Austria and Spain. The Netherlands is up next The Netherlands is the next country where the new platform will be put
Just as the COVID-19 pandemic has accelerated the shift online, so too has social commerce developed at a faster pace. Snapchat, Facebook and TikTok see consumers shift towards social commerce during COVID-19. Social commerce helps consumers discover products Snapchat believes that people want to shop wherever they are spending their time. That could be in a physical high