Zalando knows how to use the best persuasion and personalisation techniques to entice consumers to purchase. We know this because the German fashion giant has finished number one in the Persuasion Index 2019. The Persuasion Index is a top 100 of online fashion retailers. A team of digital behavioural psychologists, data scientists and digital marketers compiled the index. In
Paypal Cross-Border Consumer Research 2018
Well-known payment provider PayPal carried out an annual survey in collaboration with Ipsos on cross border purchases by consumers worldwide. For this Cross-Border Consumer Research in 2018, they collected survey results at a global level between March and May 2018, to examine how people shop online and across borders. The survey was conducted in 31 countries among a total of
eBay starts retail of online groceries in Australia
eBay and the 100-year old Coles Supermarket chain in Australia extend their partnership to launch the first full-blown online grocery business, reports Tamebay. The marketplace platform hopes to attract more online shoppers from Melbourne, Brisbane and Sydney to purchase on eBay. eBay users from Australia can now shop (non-)perishable everyday products such as fresh food,
Instagram trials in-app purchasing with leading brands in US
Social media platform Instagram works on making in-app purchases possible. The platform teams up with major brands like Adidas, Anastasia Beverly Hills, ColourPop, Huda Beauty, KKW Beauty, Kylie Cosmetics, Nike and Ouai Hair to trial in-app shopping on the Instagram app. In a few weeks, US-based users are able to make purchases from within their feeds. At present, purchases
Rising sales for international e-tailer ASOS
ASOS said it had 16% more active customers and that 4% more orders were placed. However, the average selling prices and basket sizes both decreased by 1%. The basket value also decrease and the value dropped with 2%. The Premier Delivery subscription, which provides customers with free next-day delivery and returns after they have paid an annual fee of £9.95, may be the cause