EcommerceDB recently updated their Brand Reports. They feature a thoroughly selected and analyzed collection of relevant consumer insights. This is provided by the Statista Global Consumer Survey – to paint a comprehensive picture of the typical customer of a certain online store or brand. Today, ecommerceDB news presents an exclusive top ten ranking from the cdiscount.com in
Primark set to launch new customer-facing website
Primark is to launch a new customer-facing website next year. Although the website will still stop short of enabling shoppers to buy online. Through the new website, shoppers will be able to see more of its range online and check availability by store. Primark is also investing further in its digital marketing capability in order to deliver more personalised content to
67% of Europeans shopping online want to be inspired
A majority of consumers (67%) in Europe want to be inspired when browsing e-commerce websites online. However, according to consumers, many online stores are not that inspirational. That lack of inspiration is a barrier against purchasing products from them. As a matter of fact, only 29% of consumers in Europe say online retailer stores inspire them, according to Ecommerce
Price has the greatest impact on purchase decisions
The State of Personal Commerce details how price impacts how shoppers perceive and engage with brands, across demographics. The findings reveal that while price has the greatest impact on shopper’s purchase decisions, not everyone is looking for a discount. Only 36% of shoppers say that discounts have the most impact on their purchase from a brand. This means that the
74% of Europeans will continue online shopping
Three in four European consumers (74%) say they will stick to their COVID-19 online shopping levels. This means that they will not reduce their e-commerce activities now that they can shop offline again. Therefore, it looks like the shift to e-commerce is here to stay, according to EcommerceNews Europe. During the lockdowns of last year, 96% of consumers in Europe shopped