Based on internet density, e-commerce turnover and population numbers, six countries stand out where significant growth can be achieved. Italy, Denmark, Norway, Poland, Czech Republic and Sweden. These markets meet a number of characteristics that show that the e-commerce market is developing strongly. These are countries where consumers already shop a lot online, but they
94% of European checkouts have multiple errors
94% of the most popular e-commerce websites in Europe have five or more errors on their checkout pages. Meanwhile, 21% of European consumers abandon a purchase if the checkout takes longer than one minute. In addition, 15% of consumers in Europe leave their online shopping cart when their desired payment method is not available. This means there is still lots to do for
Zeeman expands online presence in Europe
Dutch discount retailer Zeeman is expanding its online presence in Europe. The retail chain currently has an online store in the Netherlands and Belgium. However, the retailers will now also launch an e-commerce website in France and in a yet unknown market. Zeeman is a Dutch discount chain with stores in the Benelux, Germany, France, Austria, and Spain. In 2012, the company
Klarna launches in Poland
Swedish fintech company Klarna has entered Poland last week. The company launches its ‘buy now, pay later’ service in collaboration with H&M. Klarna has been building its presence in Europe in the last years and this is their latest expansion. Klarna is now officially active in Poland. With a new office in Warsaw, the payments company launches its service in the country
Online preferences of European shoppers
European shoppers are confirmed e-commerce users, new research suggests. More than 92% of European shoppers in nineteen European markets say that they buy online at least some of the time. Shoppers in most markets say that they mostly buy online because it is convenient. Nine in ten shoppers buy online More than nine in ten European shoppers say they buy online to some