7th edition of eTail Asia

April 2, 2019 by
Romy Piepenbrock

CBM Artikel eTail AsiaThe 7th edition of e-commerce conference eTail Asia 2019 was held at Sheraton Towers in Singapore. eTail Asia is part of the eTail event series and is dedicated to the continued growth and evolution of online and omnichannel retail. The event included over 400 brands, retailers, online pure plays and technology vendors.

The conference was highly insightful with 100+ thought leading speaker sessions and 45+ peer-to-peer discussions. Amongst this were sessions with Adyen, Tmall, Crocs, Lóreal, Google and many others. Topics like the fragmented retail landscape, customer engagement in modern times, and technologies were a big part of the event.

Though the market appears to be fragmented, eTail Asia 2019 addresses the exciting opportunities on how to win over Chinese consumers. Talks were about how to adapt to local nuances and create a multifaceted digital ecosystem to drive e-commerce sales. If anything, 2019 will be a year of metamorphosis for the industry. Especially for players who aspire to succeed as an e-commerce brand in an era of dominant e-tailers. As customer engagement is difficult but important to establish in these modern times, this topic was discussed during the event. How to achieve customer engagement and loyalty by establishing a relationship which is authentic, functional and relatable the main focus.

eTail Asia 2020

eTail Asia will be back again in 2020 for large, established e-retailers to share best practice, challenge convention and network among the leaders of Asian eCommerce. The event will be held on March 5th to 7th, 2020. Next year's eTail Asia will also be held at Sheridan Towers in Singapore.

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