Instagram plans a new age verification system

June 27, 2022 by
Frank Calviño

Instagram is concerned about children's access to its platform. For years, Instagram has been making different efforts to steer kids away from its app. In this sense, it has recently announced the start of tests of an age verification system. 

Do you want to know more about international commerce, e-commerce, and also get all the tips and news that might give your company an edge? Subscribe to Cross-Border Magazine and get your digital copy now for free!

How does Instagram plan to steer children away from the app?

In June, the Meta-developed platform started collaborations with a company that specializes in age verification systems, called Yoti. 

According to the tests being conducted, when a user signs up to Instagram or wants to change their date of birth to one that accounts for those under 18, they will be given three options to verify their age. The first is to ask friends to verify their age. The second is to upload a file that identifies them, such as an identity document. And the third is to record a video selfie so that the app can check the required age. 

A controversial method 

Of the options mentioned, it is the video selfie that has generated controversy and it is the option for which Instagram is collaborating with Yoti. This is because it is not a person who will inspect the video to establish the user's age, it will be done by an artificial intelligence system. This, is based on facial features to assess whether the age is correct. 

In this sense, and considering that we are talking about minors, the question of privacy arises. According to Instagram, the platform will share the video with Yoti and, when the user's age has been verified, the video will be removed from both servers to make it inaccessible to third parties. 

As for the option to ask other users to verify the age of the applicant, this will be called a "social voucher" and at least three followers will be required to verify the person's age. These followers will receive a notice in the app to this effect and will have three days to respond.

Testing of these methods has recently begun in the United States. It is expected that, if they are successful, they could be expanded to other countries. The results will be seen in the coming months.

Ayden announced Payout Services, a new global fast payments service
Adyen, the global financial technology platform, announced the launch of Payout Services. This offering enables Adyen's customers to pay out funds purchased with the preferred method of their affiliated users...
June 6, 2023
PcComponentes is getting ready to launch its e-commerce in France
The Spanish pc parts and online tech products retailer PcComponentes is getting ready to launch its e-commerce in France.  This expansión has been expected for a long time and would...
June 5, 2023
Salesupply offers a new shared e-commerce customer service in Scandinavia!
By Salesupply - Expanding your e-commerce business to Scandinavia just became easier and more affordable. Webstores can now offer native customer service in the Nordic countries even when their customer...
June 1, 2023
Top crossmenu

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.