5 questions: Interview with Founder & Publisher Jeroen Leenders

Jeroen Leenders, Global Marketing and Sales Director of Salesupply, is the founder of the Cross-Border Magazine. We asked him 5 questions:

How did you come up with the idea to make a print magazine on cross-border e-commerce?
I am passionate about the topic of cross-border e-commerce and just as the retail sector itself, I think it is nice to be omnichannel. When I read interesting content I prefer to have it on paper and in my hands. Of course, I don't forget the online side of the story so that's why we also set up the Cross-Border Magazine website. I think the combination between offline and online makes our content even more interesting.

Why do you believe is there demand for this?
A lot of e-retailers would like to sell abroad, but struggle with important topics including  V.A.T., legals, logistics, customs, returns and many other cross-border challenges. I strongly believe that sharing knowledge and learning from each others mistakes and success stories can help every company that wants to sell abroad.