Meta is developing a new social network to compete against Twitter

March 13, 2023 by
Frank Calviño

Meta, the parent company of Facebook and Instagram, is in the early stages of developing its decentralized social network based on text posts. The company does not want to lose ground and is looking to wrest the throne from Twitter. Meta sources have confirmed this to Platformer, who comment that they do not yet have a launch date.

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Although they do not have many more details about the project, the person responsible for carrying it out will be Adam Mosseri, CEO of Instagram, and very active on social networks. The highlight of the platform is decentralization. What does it mean that the web will be decentralized? Users will be able to configure and set specific rules for using moderation. 

A decentralized network… to rule them all? 

Meta's goal is that the new social network can be accessed with Instagram credentials. To this end, the company's legal teams are working to resolve potential conflicts in terms of privacy they may have. 

Thus, they are exploring a decentralized standalone social network for text sharing. There is an opportunity for a separate space where content creators and the public can share news about their interests. On the one hand, it would have similarities to Twitter, although the operation would be more like Mastodon. 

For Meta, it is an excellent time to enter this territory of short text messages, which so far is dominated by Twitter. Although we will have to wait and see to what extent Meta will get involved in this social network. 

Twitter problems seem to have no end… 

Twitter problems keep rising and piling over and over. Last March 6, 2023, we witnessed a serious Twitter crash that lasted for quite some time and did not seem to have a clear explanation for its collapse, not even for Elon Musk; beyond that, it had some API relation.

Those affected were reminded of the good old days of the social network with its Fail Whale, only this time; the failures came in the most random ways.

All this is happening due to a combination of Elen Musk's apparent poor managerial control of the brand and the company, but also due to what many experts have already described as a massive revolt against Musk's vision of Twitter. 

In fact a report from The Verge, with information from data provided by anonymous employees aware of the incident, details the depth and delicacy of Musk's mass firings for the stability of Twitter by claiming that a single discontent employee did the crash. This programer was directly impacted by Elon’s recent round of layoffs.  

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