Meta will offer an ad-free subscription plan for Instagram and Facebook in Europe starting in November. The price will be 9.99 euros per month for the web version or 12.99 euros per month for iOS and Android to comply with European regulations.
As had been rumored, users who want to stop advertising on these social networks will be able to do so from this month upon payment of a monthly fee. In this way, it could avoid future sanctions such as those it has recently received.
As explained by Meta, regardless of where it is purchased, the subscription will apply to all Facebook and Instagram accounts linked in a user's Account Center until March 1, 2024. After that date, however, an additional fee of €6 per month on the web and €8 per month on iOS and Android will apply for each additional account listed in a user's Account Center.
The company remains committed to an ad-supported Internet, even with its new subscription offering in the EU, EEA, and Switzerland. Despite this, they respect the spirit and purpose of these European regulations and are committed to complying with them.
Last August, the company announced a change in the legal basis underpinning personalized ads on its platforms to offer users a consent-based model, in line with European regulation.
Thus, the alternative for individuals to purchase an ad-free subscription balances the requirements of European regulators while giving users a choice and allowing Meta to continue to serve all individuals in the EU, EEA, and Switzerland. In its ruling, the CJEU expressly recognized that a subscription model, such as the one being advertised by Meta, is a valid form of consent to an ad-funded service.
Thus, users who use the free option of these social networks will consent to the collection of information and its use to display personalized advertisements. On the other hand, those who choose the paid option will no longer share this data with Facebook or Instagram.
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