New Metro Italia marketplace!

July 21, 2022 by
Frank Calviño

Metro Italia has recently announced the launch of a new digital marketplace. This will be dedicated especially to the non-food HORECA - Hotels, Restaurants, and Catering - offer. For its functioning, the operations of this marketplace will be managed in a warehouse of Casei Gerola, particularly in its logistics park. 

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The birth of Metro Italia's digital marketplace

This new e-commerce service was born in Italy and is renamed Mercato Online. It is a new modality that aims to reach the entire Italian territory, hosting both companies' products and suppliers' products. So far, there are about 70 of them. 

In this way, Mercato Online makes these products available to all types of customers, both those who own a Metro card or a VAT number, who make up Metro Italia's traditional public, as well as the rest of the customers. 

According to Metro, this initiative represents a further step toward the company's strategy of developing digital channels in order to improve the services available to customers throughout the national territory. This includes customers who have not yet been reached through physical points of sale. As part of this quest, the online marketplace aims to strengthen the non-food product offer for all customers. 

Nevertheless, the company has announced that it is also evaluating the possibility of expanding the product range, in order to start adding food products that are dry. 

Why Casei Gerola?

The choice of the Casei Gerola Logistics Park to house this new online marketplace as a hub is based on the fact that it is a maxi pole built by E2k Engineering, according to Sfre's design. It is now under the management of Id Logistics. A quarter of the total surface area of this building is dedicated to the company. 

Towards a multi-channel ecosystem 

According to Metro Italia CEO Tanya Kopps, the company is confident that this new project can soon become a key element in its multichannel ecosystem, thereby increasing its leadership as a partner of choice for its customers. 

Metro's marketplace was already launched globally in 2019 and is now also active in Spain and Germany, selling more than 600,000 Horeca-related products. 

The company's spokespersons have also explained that it plans to continue to develop its assortment and expand throughout Europe. To this end, they hope to be able to multiply sales in the market by a factor of 60 to reach 3,000 million euros in sales by 2030.

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