Black Friday, the day after Thanksgiving, is traditionally seen in the United States as the start of the holidays and has permanently evolved into Black Week. In the Netherlands, the phenomenon is now widely known among online shoppers. 95% know the day's name and 79% know what it entails. Cyber Monday is slightly less known. 73% knows the day by name, but only half (48%) can
COVID-19 responsible for the extreme growth of online purchases
The COVID-19 outbreak is responsible for the extreme growth of 82% in the number of online purchases, according to Picqer, warehouse software for web shops. Picqer says it has analyzed data from thousands of online stores in the Netherlands. Most notable growth was seen during the first lockdown. It is no longer news that the COVID-19 outbreak had a major impact on the
Pattern Europe Black Friday results released
Pattern Europe shared their recent Black Friday results showing how they have progressed in the region as an Amazon seller during 2020. For Black Friday itself, Pattern saw their sales on Amazon in Europe grow by 612% year on year. Their two largest European markets, the United Kingdom and Germany, saw Black Friday results that were up by 682% and 715%
Black Friday set to be bigger than ever before
The shift to e-commerce, which was a result of the COVID-19 outbreak, is set to make Black Friday the biggest online event. Sales are expected to be up by 14%, according to PriceRunner. As a result, this could put a growing strain on an already stretched delivery network. Growth of sales bigger than ever Nicklas Storåkers, CEO of PriceRunner, notes that their assessment
Peak season: 20% of annual sales achieved in only eight weeks
In many markets, Black Friday is now bigger than Christmas, shows data from a GfK POS study. The combination of Black Friday, Christmas and post-Christmas account for one-fifth of all annual sales. This is an increase of 6% compared to 2018. The study provides insight from 27,000 shoppers (aged 15+) about how shopping is evolving across FMCG, Tech and Durables and Other