The shift to e-commerce, which was a result of the COVID-19 outbreak, is set to make Black Friday the biggest online event. Sales are expected to be up by 14%, according to PriceRunner. As a result, this could put a growing strain on an already stretched delivery network. Growth of sales bigger than ever Nicklas Storåkers, CEO of PriceRunner, notes that their assessment
Peak season: 20% of annual sales achieved in only eight weeks
In many markets, Black Friday is now bigger than Christmas, shows data from a GfK POS study. The combination of Black Friday, Christmas and post-Christmas account for one-fifth of all annual sales. This is an increase of 6% compared to 2018. The study provides insight from 27,000 shoppers (aged 15+) about how shopping is evolving across FMCG, Tech and Durables and Other
New record high cyber weekend spendings in the US
In the United States, the Cyber weekend - again - reached new heights. On Black Friday, turnover in the US reached at least 7.4 billion dollars. This is an increase of 1.2 billion dollars. On average, spendings reached a record high 168 dollar per order, an increase of 5.9% compared to 2018. Popular products involved gadgets and toys with Frozen 2 and Paw Patrol theme. The
German retailers and Black Friday. A mismatch?
In Germany, Black Friday has become increasingly popular over the years. Numerous online and brick-and-mortar retailers throw around discounts. Many retailers, though, prefer there was no Black Friday at all. Despite their wish, they are still captured by the attention this shopping day keeps attracting. In the United States of America, Black Friday is the most popular
Black Friday Cybersecurity for Retailers
Once just an American tradition, Black Friday sales have quickly spread across the world as retailers attempt to take advantage of the holiday season to shift high-value stock and build on their customer base before the Christmas rush. While the Americans climb over each other to get the best deal in stores, most retailers in Europe provide their best deals through their online