According to a recent survey by Webloyalty, the 2023 Black Friday is forecasted to have a 20% increase in online spending. This year, the campaign kicks off on November 24. It culminates on November 27 with Cyber Monday.
The Webloyalty forecast indicates that the average online ticket will reach €162 during these dates and that Millennials and Boomers will lead digital shopping on Black Friday.
In fact, according to data from Webloyalty, the profile of shoppers aged between 35 and 54 years (46.2%) stands out during these dates. It is also very homogeneous regarding gender: women (51.2%) and men (48.8%).
The times of the day when the highest volume of purchases is registered during Black Week are usually in the early hours (9h to 11h) and the evenings at the end of the working day (18h to 20h).
Regarding the preferred device for shopping, the cell phone is positioned as the favorite for 61.7% of buyers, above the computer, used in 36.6% of cases, or the tablet to which only 1.7% of buyers resort.
According to a Reuters report, Adobe said the holiday season would see heavy discounts this year, especially in the toys, sporting goods, and furniture categories, with markdowns peaking at 35%.
Last month, Mastercard's (MA.N)SpendingPulse report forecast a 6.7% rise in online sales during the holiday season.
Retailers such as Walmart (WMT.N), Target (TGT.N), and Macy's (M.N) prepare months in advance for the all-important season as it brings in nearly a third of the industry's annual revenue in a good year.
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