2023 Black Friday is forecasted to have a 20% increase in online spending 

October 21, 2023 by
Frank Calviño

According to a recent survey by Webloyalty, the 2023 Black Friday is forecasted to have a 20% increase in online spending. This year, the campaign kicks off on November 24. It culminates on November 27 with Cyber Monday. 

The Webloyalty forecast indicates that the average online ticket will reach €162 during these dates and that Millennials and Boomers will lead digital shopping on Black Friday. 

In fact, according to data from Webloyalty, the profile of shoppers aged between 35 and 54 years (46.2%) stands out during these dates. It is also very homogeneous regarding gender: women (51.2%) and men (48.8%).

The times of the day when the highest volume of purchases is registered during Black Week are usually in the early hours (9h to 11h) and the evenings at the end of the working day (18h to 20h).

Regarding the preferred device for shopping, the cell phone is positioned as the favorite for 61.7% of buyers, above the computer, used in 36.6% of cases, or the tablet to which only 1.7% of buyers resort.

Adobe predicts up to 35% discounts in the USA

According to a Reuters report, Adobe said the holiday season would see heavy discounts this year, especially in the toys, sporting goods, and furniture categories, with markdowns peaking at 35%.

Last month, Mastercard's (MA.N)SpendingPulse report forecast a 6.7% rise in online sales during the holiday season.

Retailers such as Walmart (WMT.N), Target (TGT.N), and Macy's (M.N) prepare months in advance for the all-important season as it brings in nearly a third of the industry's annual revenue in a good year.

Google launches Gemini, a direct challenge to OpenAI
Google launched Gemini, its new natural language model. Google Gemini is a direct challenge to OpenAI.   Gemini is the company's most flexible LLM (large language model) yet and is optimized...
December 8, 2023
Black Friday online sales grew 8%
Black Friday online sales grew 8% globally, according to a Salesforce report. Salesforce data is based on over a billion different e-commerce sites that work with their CRM. These were...
December 7, 2023
Temu has expanded its European delivery network
Temu has expanded its European delivery network through partnerships in Germany, Italy, Spain, and Portugal. The Chinese titan has announced that more logistic collaborations are planned to be revealed during...
November 29, 2023
Top crossmenu

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.