Black Friday online sales grew 8% globally, according to a Salesforce report. Salesforce data is based on over a billion different e-commerce sites that work with their CRM. These were the sectors that presented the best online sales performance on Black Friday:
Highest growth in online sales (Global)
Footwear: +23%.
Health and Beauty: +21%.
Skin Care: +20
Highest online sales growth (Europe)
Health & Beauty: +22% Health & Beauty: +22% Footwear and women's handbags: +21
Women's Shoes & Bags: +21% Home & Decoration: +10% Home & Decoration: +10% Home & Decoration: +21
Home & Decor: +10% Home & Decoration: +10% Home & Decoration: +10% Home & Decoration: +10
Discounts increased to an average of 28% globally, the highest so far this shopping season. The verticals with the highest discount rates during Black Friday were:
Highest discount rate (global)
Makeup: 40% off
Sportswear: 34
General apparel: 34
Highest discount rate (Europe)
General apparel: 27
Sportswear and footwear: 26
Luxury goods: 26%
Consumers used their cell phones to shop online this Black Friday. After a respite during the pandemic (a time when consumers at home traded the convenience of cell phones for a better computing experience), mobile traffic hit a record high on Black Friday this year:
2017 - 61% of digital traffic
2018 - 67% of digital traffic
2019 - 76% of digital traffic
2020 - 75% of digital traffic
2021: 75% of digital traffic
2022: 76% of digital traffic
2023: 79% of digital traffic
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