Online records on Black Friday

November 27, 2017 by
Jeroen Leenders

BlackFridayAmerican retailers have sold products for 7,9 billion dollars online last Thursday and Friday. A little over five billion of the turnover came from products sold on Black Friday, concluded Adobe from research among turnover of the hundred biggest online retailers.

This turnover is 17.9% higher compared to last year. Adobe expects that American consumers will buy products worth 6,6 billion dollars during Cyber Monday. This would be 16.5% higher compared to last year.

Currently, it is unclear how many turnover has been realized in brick stores. A rise in sales is expected due to a more positive consumer confidence rate.

 

 

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