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Business Analytics

NielsenIQ (NIQ) and GfK SE (GfK) join forces
NIQ and GfK have recently announced and confirmed their strategic combination to create the world's leading consumer intelligence company. The alliance between these two industry-leading companies consolidates their strengths and...
August 12, 2023
Companies using Analytics 360 premium have less than a year to use UA and GA4 in a dual capacity
The dual usage of Universal Analytics (UA) and Google Analytics 4 (GA4) is no longer possible, except for companies using Analytics 360 with premium features until July 1, 2024. As...
July 31, 2023
Google Data Studio becomes Looker Studio and consolidates its business intelligence tools
Google Cloud is integrating all its existing data analysis tools into Looker, which will now be part of Looker Suite and also include its own Locker Pro, encompassing all artificial...
July 27, 2023
What is Business Analytics? 7 steps to make the right call!
By Sandra Galiano - Business Analytics is fast becoming a fundamental tool for any entrepreneur wishing to be successful. This is because nowadays, we generate data practically every moment in...
December 7, 2022
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