NielsenIQ (NIQ) and GfK SE (GfK) join forces

August 12, 2023 by
Frank Calviño

NIQ and GfK have recently announced and confirmed their strategic combination to create the world's leading consumer intelligence company.

The alliance between these two industry-leading companies consolidates their strengths and establishes a complementary partnership to offer customers new, innovative solutions that deliver results.

With advanced technological tools, companies gain a more detailed understanding of consumer purchasing behavior. This allows them to provide valuable insights for decision-making and sustainable growth to major retailers and brands.

The symbiotic relationship between NIQ and GfK is beneficial from all angles. NIQ contributes unique information on fast-moving consumer goods, while GfK provides insights on durable goods and consumer technology. This combination grants access to comprehensive and practical store-level information.

Full View approach

Their offering, "The Full View," provides a complete global perspective on consumers, making this combination a unique option in consumer intelligence.

CEO Jim Peck summarizes it best: "Together, we have tremendous potential with greater global reach, omnichannel coverage, granular data, consumer insights, and predictive analytics, resulting in practical analysis and growth for our clients. Importantly, we bring together industry innovation experts and complementary cultures driven by integrity and an unwavering commitment to delivering the highest quality ever."

Furthermore, the companies boast nearly 200 years of collective experience in the industry, combining the expertise of both organizations. Present and future clients can trust that their experience with the tools and technological offerings will yield great results.

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