NielsenIQ (NIQ) and GfK SE (GfK) join forces

August 12, 2023 by
Frank Calviño

NIQ and GfK have recently announced and confirmed their strategic combination to create the world's leading consumer intelligence company.

The alliance between these two industry-leading companies consolidates their strengths and establishes a complementary partnership to offer customers new, innovative solutions that deliver results.

With advanced technological tools, companies gain a more detailed understanding of consumer purchasing behavior. This allows them to provide valuable insights for decision-making and sustainable growth to major retailers and brands.

The symbiotic relationship between NIQ and GfK is beneficial from all angles. NIQ contributes unique information on fast-moving consumer goods, while GfK provides insights on durable goods and consumer technology. This combination grants access to comprehensive and practical store-level information.

Full View approach

Their offering, "The Full View," provides a complete global perspective on consumers, making this combination a unique option in consumer intelligence.

CEO Jim Peck summarizes it best: "Together, we have tremendous potential with greater global reach, omnichannel coverage, granular data, consumer insights, and predictive analytics, resulting in practical analysis and growth for our clients. Importantly, we bring together industry innovation experts and complementary cultures driven by integrity and an unwavering commitment to delivering the highest quality ever."

Furthermore, the companies boast nearly 200 years of collective experience in the industry, combining the expertise of both organizations. Present and future clients can trust that their experience with the tools and technological offerings will yield great results.

OpenAI aims to achieve a valuation of up to $90 billion
OpenAI - the company that created ChatGPT - aims for a valuation of up to $90 billion, specifically, according to The Wall Street Journal. Currently, the firm is seeking investors...
September 29, 2023
AI-Enabled Ticketing Systems in Ecommerce Customer Service
By Salesupply - In the ever-evolving ecommerce landscape, providing exceptional customer service has become a fundamental success factor and a strong ticketing system is crucial for any well-run customer service operation.   Still...
September 27, 2023
H&M will charge customers for online returns in the UK
H&M will charge customers for online returns in the UK starting in September. The Swedish company will begin charging £1.99 (€2.29) for returns on online orders in the UK. In-store...
September 26, 2023
Top crossmenu

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.