Fashion retailer Mango introduced new production procedures for its SS19 jeans collection. The company has already succeeded in having 38% sustainable characteristics in their jeans collection and is launching its new committed collection this season. With this collection, the fashion retailer tries to increase its sustainable characteristics to 50%. Due to the new
Luxury brands discover WeChat
According to Emerce, there is a rise in the use of WeChat as a selling platform by luxury brands like Louis Vuitton, Cartier and Bulgari. About 60% of the luxury fashion brands at least have a shop in the Chinese app. This is a significant increase compared to the year before (+36%). The fastest growing categories of brands with a shop on WeChat are luxury fashion stores
Whitepaper: Checkout4Fashion
The opportunities available to retailers within the fashion industry are enormous. As the world becomes increasingly connected, it also becomes easier and cheaper to sell clothes, footwear and accessories to consumers in new countries. At the same time, as more people buy products online, the more sophisticated, streamlined and cost-effective the associated logistics become,
How Penti integrated its online and offline strategy in one personal experience
This article previously was published in Cross-Border Magazine Turkish fashion brand Penti has been a success since the 1950s. The multichannel retailer has become a beloved brand by consumers over the world. Focusing on underwear fashion, Penti has become a market leader in intimates, beach wear, leg wear and home wear. What started with a store at Valikonağı Avenue has
H&M to limit free shipping because of sustainability
H&M, a clothing retailer with shops present in over 70 countries globally, decided that free shipping is unsustainable for profitability. In sixteen of the countries that the retailer operates in, H&M has introduced a loyalty membership. However, they have now started introducing a minimum order amount for their members if they want free shipping. The H&M