H&M, a clothing retailer with shops present in over 70 countries globally, decided that free shipping is unsustainable for profitability. In sixteen of the countries that the retailer operates in, H&M has introduced a loyalty membership. However, they have now started introducing a minimum order amount for their members if they want free shipping. The H&M
Asos is done with serial returners
The UK online fashion retailer Asos is done with customers who turn out to be serial returners. The company does not want customers who purchase clothing, wear it and then return them. Next to this, they are threatening to deactivate the accounts of customers who order and return many more items than ‘the most loyal Asos customer would’ as well. Wearing and returning is a
Rising sales for international e-tailer ASOS
ASOS said it had 16% more active customers and that 4% more orders were placed. However, the average selling prices and basket sizes both decreased by 1%. The basket value also decrease and the value dropped with 2%. The Premier Delivery subscription, which provides customers with free next-day delivery and returns after they have paid an annual fee of £9.95, may be the cause
Zalando expands beauty category to five new markets
Fashion platform Zalando will offer beauty products in five new markets, Sweden, Denmark, France, Belgium and Italy within the next two months. With this, it encourages shoppers to spend a little extra on accessories. The fashion platform first started selling women’s beauty products a year ago in Germany in a bid to counter a fall in average order size and boost profitability
The challenges of mobile sales in online fashion retail
Online fashion shoppers spend more on their mobile devices than via their desktops, for the first time ever. A large-scale study done by Nosto shows that in the last quarter of last year, 46% of online spending on fashion was completed by a smartphone, whereas the desktop only accounted for 44%. By comparison, during the first quarter of the year, this ratio was 37 to