Sports brand Adidas closes four Original Stores in the Netherlands. Earlier this year, five Dutch brand stores were already closed. Only two Original Stores will remain open. Ten years ago, the sports brand entered the Dutch offline market with its Original Stores. Frank Basters, a spokesman of Adidas, says to regional newspaper De Gelderlander that the aim of the brand was
Zara launches online shop in Colombia
The Inditex group, which is behind the Spanish fashion retailer Zara, launches the online Zara platform in the Colombian market, reports modaes. Currently, the fashion chain has about fifteen stores in the country. In November 2018, Zara announced that it would launch its online shop worldwide. At that time, the online platform covered 106 markets. The stated goal was to
Tom Tailor launches Swiss online shop
German fashion manufacturer Tom Tailor launched an online shop in Switzerland (www.tom-tailor.ch). The fashion brand is online already active in more than 20 European countries, including Germany, Spain and Sweden. Stefan Wenzel, Global Vice President Digital, says: "The digital business at Tom Tailor is developing well. In the second quarter alone, we were able to scale our
4 million litre water reduction in Mango’s jeans production
Fashion retailer Mango introduced new production procedures for its SS19 jeans collection. The company has already succeeded in having 38% sustainable characteristics in their jeans collection and is launching its new committed collection this season. With this collection, the fashion retailer tries to increase its sustainable characteristics to 50%. Due to the new
Luxury brands discover WeChat
According to Emerce, there is a rise in the use of WeChat as a selling platform by luxury brands like Louis Vuitton, Cartier and Bulgari. About 60% of the luxury fashion brands at least have a shop in the Chinese app. This is a significant increase compared to the year before (+36%). The fastest growing categories of brands with a shop on WeChat are luxury fashion stores