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Marketing

Adobe announces the release of Photoshop and Premiere 2025 with AI support
Adobe has announced the release of Photoshop Elements 2025 and Premiere Elements 2025, which integrate innovative AI support, with features to make it easier for all users "to create and...
October 7, 2024
Choosing a Successful Cross-Border Product: Key Characteristics for Global Success!
In today's globalized market, brands can reach customers far beyond their local borders. However, selecting a successful cross-border product is not straightforward. It requires a deep understanding of market dynamics,...
September 18, 2024
Walmart surpassed Amazon in digital advertising revenue growth
Walmart surpassed Amazon in worldwide digital advertising revenue growth during Q2 2024, posting a 26% increase, ahead of Amazon's 20%, according to the company's latest financial reports, based on data...
September 10, 2024
PayPal decides to develop a PayPal Ads platform
PayPal has announced new managerial appointments to develop a PayPal Ads solution. This PayPal Ads will be a new advertising platform to strengthen the company's consumer value proposition.  Specifically, as...
May 31, 2024
Netflix will launch its own marketing and ad tech platform
Netflix aims to strengthen its advertising business and has announced that it will launch its own ad tech platform by the end of 2025. This platform will provide advertisers with...
May 16, 2024
Sephora recruits former Nike e-commerce leader for China operations
Sephora announced a new leadership appointment to oversee its presence in China, naming Xia Ding as managing director of Greater China. She will bring decades of experience, including time at...
April 17, 2024
LinkedIn experiments with a new ‘short-video’ format similar to TikTok
LinkedIn is experimenting with video and wants to introduce a short-form video option similar to TikTok. In this way, the social network for professionals will join other platforms that have...
April 4, 2024
Miravia will sponsor the Olympic Games in Paris 2024
Miravia will be one of the main sponsors of the next Olympic Games in Paris 2024, which will hosted between 26 July and 11 August. The Alibaba group's online sales...
March 13, 2024
Cart abandonment rate in Europe marked at 10,4%
According to an ecommercedb study conducted in 2023, Greece, Croatia, Italy, Portugal, and Serbia have the highest cart abandonment rate in Europe, at 10.4%. They are closely followed by the...
March 6, 2024
Google faces the wrath of European media companies
More than 30 European media companies have filed a €2.1 billion damages claim against Google over its ad tech practices. This is Google latest European lawsuit, but it is not...
March 2, 2024
Does email marketing work in 2024? Stats and status!
Email marketing has been around since almost the dawn of the internet. As such, it has been extensively used by brands and businesses to promote, build trust, and ultimately sell. ...
February 27, 2024
Amazon will lead the global Retail Media in 2024
Following a recent survey by the British consultancy agency WARC, Amazon will remain the leader in Retail Media, with revenues reaching $52.7 billion by 2024. Alongside Amazon, the Chinese titan...
October 30, 2023
TikTok's Black Friday: a challenge to Amazon!
TikTok's Black Friday program has been announced. The brand keeps pushing to dominate social media e-commerce and this sale is a direct challenge to Amazon. The social network is planning...
September 21, 2023
Google Ads Shopping campaigns will no longer use the ‘manual CPC’
Google keeps changing the rules for its advertising services. The technological giant has had a year of many changes and readjustments of its advertising offer; this time, it will change...
August 23, 2023
How to increase your sales with a Blog? A step-by-step tutorial!
Ismael Ruiz - Blogs are one of the most powerful 'weapons' on the Internet if you have an online business and want to attract users interested in buying your products...
October 17, 2022
Digital marketing: global spending near $100 billion
Last year, spending on digital marketing grew by 44% in the United States and Britain, bringing the total marketing value to $52 billion. A study estimates that the global outlays...
September 24, 2018
Free Webinar: Global SEO: How to enhance your website’s international customer experience with Geo-Targeting
Date:                Wed 3 May 2017 Time:                2pm – 3pm GMT  Speakers:         Lionbridge Subject Matter Experts Aoife McIlraith, Director of Global Search and Marketing Brendan Walsh, EMEA...
April 20, 2017
Luxury label Dior dives into social selling in China
The label is reportedly experimenting to better reach Chinese customers via the very popular social messaging app. Followers were given a unique opportunity to purchase a limited-edition bag directly through...
August 12, 2016
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