Research from AfterPay indicates that Dutch shoppers will reduce their overall purchases in July, in both online and offline purchases. Dutch consumers say that they will continue to shift purchases to online channels this month. Dutch online purchases picked up to +40% in the second half of June, when compared to early March, after a period of stabilized and even decreased
Substantial increases in online sales since COVID-19 outbreak
Online consumer spending in non-food has risen more than 60% since COVID-19 took over Europe, according to GfK. In the week of the 16th of March, the first week after the outbreak in the Netherlands, online sales increased with 61%. With the peak being a growth of 72% in online sales of non-food products in the week of the 13th of April (which means an additional €30 million
Online Grocery Shopping: UK leads the European market
Consumers in Europe are doing their groceries more and more online. Especially the United Kingdom, where 42% say to buy more online than in store. This is one of the results from a study by Amcor. This study surveyed 1,000 online grocery shoppers in the United Kingdom, France, Germany, the Netherlands and Sweden to gain insights on the online fresh food shopping market.
The Netherlands: online shopping grows 7%
Research by AfterPay Insights shows that in the past weeks, Dutch consumer behaviour has changed due to the COVID-19 outbreak. It, however, is not severely impacted by financial worries. E-commerce purchases have increased by 7%. In the categories Groceries, Health Foods, Sporting Goods and Hardware and Building Materials, online purchases increase most. Looking at purchase
The Netherlands: online spending €25.8 billion
Dutch e-commerce spendings totalled €25.8 billion in 2019. This is an increase of 7% compared to 2018. Laptop and desktop are still the most popular shopping devices while mobile shopping still increases. This is shown by research figures of Thuiswinkel.org, in association with GfK. For this first time in years. the Dutch e-commerce market did not grow with double digits.