Encouraging consumers in the online store's checkout to choose the most sustainable delivery option is effective. One third of Dutch consumers opt for sustainable delivery if that is at least a possibility at a web store. The best way to do this is to provide information about the CO₂ emissions of the delivery options. In addition to pre-ticking the most sustainable choice as
E-commerce Netherlands: €26.6 billion in 2020
Dutch consumers spent € 26.6 billion on web shops in 2020, an increase of 7% compared to 2019. The total number of online purchases increased by 27% to 335 million. This growth was mainly driven by the COVID-19 outbreak. In addition to the accompanying government measures, as e-commerce growth appears to be leveling off in 2019. Furthermore, the enormous differences between
COVID-19 responsible for the extreme growth of online purchases
The COVID-19 outbreak is responsible for the extreme growth of 82% in the number of online purchases, according to Picqer, warehouse software for web shops. Picqer says it has analyzed data from thousands of online stores in the Netherlands. Most notable growth was seen during the first lockdown. It is no longer news that the COVID-19 outbreak had a major impact on the
Amazon doubles reach in the Netherlands
Amazon is the 14th largest website in terms of reach in the Netherlands. In November, the trading platform reached 7.3 million Dutch consumers, or 45% of the online population. Double that of a year ago. New figures from Vinex's Dutch Online Reach Survey for the month of November show that Amazon has made huge leaps in reach. At the beginning of 2020, before the COVID-19
48% of B2B orders in the Netherlands are placed online
The percentage of the employed labor force that placed an online business order in the past twelve months grew by 9%, from 39% in 2019 to 48% this year. This is evident from the B2B E-commerce Markt Monitor 2020. In addition, more and more web shops are (also) targeting business customers. The expectation is often that B2B lags behind the B2C sector. However, more than 70% of