Fashion retailer Zara launches a new worldwide service: ship-from-store. This service will become available for at least 2000 stores in 48 different countries, including Europe and the United States. According to The Wall Street Journal, this attempt to integrate the online and offline shops as much as possible is a new tool in the competitive market with retailers like Asos and Zalando. With this new service, it is possible for consumers to receive products that are not in stock in the online shop, to be delivered from an offline shop. The new service will become available by the end of 2018.