Over 50% of online shoppers willing to wait longer for sustainable products

Over 50% of online shoppers will be willing to wait longer for their purchases if they are shipped in a sustainable way or come from sustainable brands. 

This figure comes from a survey by software supplier Descartes Systems Group, with a statistical universe of 8.000 consumers assorted from Canada, the United States, and 9 European countries: the United Kingdom, the Netherlands, Germany, Belgium, Sweden, Norway, Denmark, Finland, and France.

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Yet the same survey also hinted at the fact that only 1 in 5 customers are prepared to pay extra for eco-friendly delivery. 

Groceries and fashion consumers are the most environmentally aware

Consumers are most worried about the environment when shopping for groceries and fashion. For example, in France, 49%, Germany 48%, and Belgium 46% of the consumers think about sustainability when buying groceries and fashion. 

Particularly when buying shoes and clothing, with an overall mark of 35% across all countries. 

Still, there are vast differences in the environmental awareness of consumers in each country: in Germany, people have more environmental worries about groceries - 46% - while the Netherlands scores lowest in this segment - 21% - For supermarket groceries, more than half of people are prepared to pick up their order if it is more sustainable. When shopping for fashion, as many as 45% are prepared to do so.

All in all, these numbers will surely keep on growing due to the fact that the raw percentage of people concerned about sustainability is rapidly growing among Millenials and Gen Z.